The main asset & most important reason for our company’s growth are our people. We have a team of 32 people who are highly motivated and dedicated to the mission of the company.

Throughout the years Sixteen eighteen has managed to establish an extensive network of long-term business partners both from abroad & locally. Our employees always work in the direction to find the best solutions to our clients’ needs & to meet the requirements of our international suppliers.

One of the most important values for us is to get competitive pricing and supply the goods as quickly as possible. Our eager professionals work hard in order to get the right products at the best possible prices, so as to fit the expectations of local consumers.

Our people have specific expertise in the following fields: international relations, negotiating skills, sales, logistics, legal affairs, finance & accounting. We have a team of experienced marketing professionals who definitely know how to initiate a successful launch and to develop new brands on the Ethiopian market.

All the people at sixteen eighteen work together as a team and this leads to achieving better results both for our company and its partners.

With regard sales and distribution of the above mentioned products, the company’s route to market is organized as per the market structure of the country. The important channels and customers are directly served with the company’s sales representatives.

We have segmented the market as to how we can supply and make our products available in the most efficient way. The important channels are wholesale, modern trade and institutions and up country. To serve the markets we have deployed 20 sales rep.